Trade Marketing Executive

FROSTS FOOD & BEVERAGE (PTE.) LTD.

Singapore, Singapore
Develop channel strategies
Monitor competitor activities
Collaborate with channel sales managers
The role involves developing and executing trade marketing strategies to strengthen brand presence and drive sales performance

Job Summary

  • The role involves developing and executing trade marketing strategies to strengthen brand presence and drive sales performance.
  • Candidates will collaborate with Channel Sales Managers to analyze brand performance and implement corrective measures.
  • The position requires working closely with brand principals on advertising plans while managing budgets and A&P expenses.

Matching Summary

Match Score: 85

The role involves developing and executing trade marketing strategies to strengthen brand presence and drive sales performance.

Skills & Requirements

Must-have

  • Develop channel strategies
  • Monitor competitor activities
  • Collaborate with Channel Sales Managers
  • Track trade promotion effectiveness
  • Manage A&P expenses

Nice-to-have

  • Creative thinker with consumer insight
  • Organized, meticulous and resourceful
  • Excellent communication skills

Key Requirements

  • Minimum 2 years of experience in B2C marketing
  • FMCG experience is a plus

Work Rights

Not specified

Tailored Resume

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