Proven track record executing on-ground activations
Ability to commit to 5.5 day work week schedule
Lumens PTE. LTD. is seeking an Integrated Marketing Executive to lead offline marketing initiatives in Singapore's mobility industry. The ideal candidate should have experience in executing on-ground activations and managing partnerships, with a strong focus on brand positioning and performance tracking
Job Summary
The role involves leading offline acquisition strategies for driver-partners and vehicle lessees within a rapidly expanding mobility ecosystem.
Candidates will design activation mechanics that convert physical exposure into qualified leads while managing partnerships with corporates and vendors.
Success requires maintaining a hands-on presence at key activations to ensure execution excellence and aligning offline initiatives with broader go-to-market strategies.
Matching Summary
Match Score: 85
Lumens PTE. LTD. is seeking an Integrated Marketing Executive to lead offline marketing initiatives in Singapore's mobility industry. The ideal candidate should have experience in executing on-ground activations and managing partnerships, with a strong focus on brand positioning and performance tracking.
Skills & Requirements
Must-have
3-4 years integrated offline marketing experience
Proven track record executing on-ground activations
Ability to commit to 5.5 day work week schedule
Nice-to-have
Experience in mobility or automotive industry
Strong vendor and agency negotiation skills
Hands-on presence at live events and roadshows
Key Requirements
Diploma/Degree in Marketing, Communications or related field
At least 3–4 years of working experience in integrated marketing
Commitment to 5.5 day work week including weekends