Put the consumer at the heart of all strategy and execution by identifying real consumer problems and solving them using insightful innovations and impactful communications to drive brand growth
Job Summary
Put the consumer at the heart of all strategy and execution by identifying real consumer problems and solving them using insightful innovations and impactful communications to drive brand growth.
Lead the cross-functional project team including R&D, Supply Chain, Finance, and Consumer & Market Insights to ensure on-time and in-full delivery of product launches.
Track post-launch evaluation, consumer feedback, e-commerce ratings and reviews, and business case achievement to understand launch performance.
Matching Summary
Put the consumer at the heart of all strategy and execution by identifying real consumer problems and solving them using insightful innovations and impactful communications to drive brand growth.
Skills & Requirements
Must-have
Consumer insights and trend analysis
Product and packaging development leadership
Cross-functional project management
Marketing mix strategy
Communication and creative briefing
Consumer-centric innovation
Nice-to-have
Global mindset
Creativity and empathy
Analytical thinking and rigor
Obsession with brands and consumers
Sense of aesthetics
Bias for action
Key Requirements
Master’s degree in Marketing or Business Administration
5 to 10 years of marketing experience
Excellent written and verbal English communication skills