Digital Analytics Specialist

Accenture

London, United Kingdom
Competitive basic salary; annual performance bonus...
Experience with google analytics or adobe analytics
Proficiency in tag management systems like gtm
Ability to develop and validate marketing mix models
The role involves setting strategic vision for digital analytics and establishing measurement strategies for client web and app assets

Job Summary

  • The role involves setting strategic vision for digital analytics and establishing measurement strategies for client web and app assets.
  • Candidates will collaborate on end-to-end Marketing Mix Model projects, including model development, validation, and robustness checks.
  • Accenture offers a competitive salary, annual performance bonus, equity opportunities, and comprehensive benefits including 30 days of leave.

Matching Summary

The role involves setting strategic vision for digital analytics and establishing measurement strategies for client web and app assets.

Salary

Competitive basic salary; Annual performance bonus and equity opportunities; Wide range of health and wellbeing benefits

Skills & Requirements

Must-have

  • Experience with Google Analytics or Adobe Analytics
  • Proficiency in Tag Management Systems like GTM
  • Ability to develop and validate Marketing Mix Models
  • Strong data visualization skills using Tableau or Power BI
  • Experience defining dataLayer structures for analytics

Nice-to-have

  • Background in retail or e-commerce environments
  • Experience working in matrixed organizations
  • Passion for continuous improvement and innovation
  • Ability to present findings to non-technical stakeholders

Key Requirements

  • Specialist career level (L9) experience required
  • Advanced understanding of matrixed organizations
  • Proven analytical skills with complex datasets

Work Rights

Not specified

Tailored Resume

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