Senior Manager, Brand Management, Juice

Coca-Cola HBC AG

Shanghai, China
Fully remote
6 years brand management experience
Nielsen or iri data analysis skills
Strategic business and brand planning
This role leads the growth agenda for the juice brand within the Stills category through strategic planning and execution

Job Summary

  • This role leads the growth agenda for the juice brand within the Stills category through strategic planning and execution.
  • The position requires translating consumer research and marketplace analysis into focused marketing plans that support annual business objectives.
  • Candidates will benefit from access to global learning platforms, coaching, and mentoring as part of the Leadership & Development process.

Matching Summary

This role leads the growth agenda for the juice brand within the Stills category through strategic planning and execution.

Skills & Requirements

Must-have

  • 6 years brand management experience
  • Nielsen or IRI data analysis skills
  • Strategic business and brand planning

Nice-to-have

  • Agile and AI concepts knowledge
  • Cross-functional collaboration skills
  • Creative brief development expertise

Key Requirements

  • Bachelor's degree in Marketing, Communications, or Business
  • Minimum 6 years of brand management experience
  • Based in Shanghai, China

Work Rights

Not specified

Tailored Resume

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