Director Of Digital Marketing Analytics

MGM Resorts International

Las Vegas, Nevada, US
Sql and python proficiency
Azure databricks experience
Adobe analytics and google analytics
The role involves leading a team of analysts to evaluate media, email, web/app, and merchandising packages across digital platforms

Job Summary

  • The role involves leading a team of analysts to evaluate media, email, web/app, and merchandising packages across digital platforms.
  • Candidates must develop an end-to-end analytics roadmap that supports the business's digital marketing strategy and drives conversions.
  • Employees enjoy perks including wellness incentive programs, free meals, parking, and access to company hotel and entertainment discounts.

Matching Summary

The role involves leading a team of analysts to evaluate media, email, web/app, and merchandising packages across digital platforms.

Skills & Requirements

Must-have

  • SQL and Python proficiency
  • Azure Databricks experience
  • Adobe Analytics and Google Analytics
  • Attribution modeling expertise
  • Team leadership and mentoring
  • A/B testing implementation

Nice-to-have

  • Strong presentation skills
  • Strategic mindset
  • Relationship building abilities
  • Advanced Excel proficiency
  • Problem-solving approaches

Key Requirements

  • Bachelor's degree in business management or related field
  • Seven or more years in hospitality, travel, or entertainment industry
  • Four years of relevant experience in specialized functional area

Work Rights

Not specified

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