£78,098 - £91,880; not specified; not specified py
On-site
Digital strategy and execution
Ai-enabled platform management
Generative engine optimisation (geo)
This role owns the vision, strategy and execution of Lloyds Banking Group’s corporate website as a living, AI‑enabled platform that shapes reputation, trust and visibility across human and machine audiences
Job Summary
This role owns the vision, strategy and execution of Lloyds Banking Group’s corporate website as a living, AI‑enabled platform that shapes reputation, trust and visibility across human and machine audiences.
You will operate with a high degree of autonomy, setting strategy, shaping investment proposals, and leading a curious and high-performing team across content, data, platforms and AI‑driven innovation.
This role sits at the intersection of reputation, technology and trust, shaping how Lloyds Banking Group is understood by people, institutions and AI systems.
Matching Summary
This role owns the vision, strategy and execution of Lloyds Banking Group’s corporate website as a living, AI‑enabled platform that shapes reputation, trust and visibility across human and machine audiences.
Salary
£78,098 - £91,880; Not specified; Not specified
Skills & Requirements
Must-have
Digital strategy and execution
AI-enabled platform management
Generative Engine Optimisation (GEO)
Content engineering for AI
Senior digital leadership
Nice-to-have
Shaping reputation and trust
Cross-functional collaboration
Data-led culture
Agile working environment
Key Requirements
Senior digital leader experience
Experience leading teams through change
Deep experience owning large-scale websites
Strong understanding of modern content strategy and SEO/GEO