The purpose of this role is to provide an integrated program strategy for clients' multi-channel programs, focusing on designing, executing, and optimizing CRM strategies to strengthen brand-audience relationships
Job Summary
The purpose of this role is to provide an integrated program strategy for clients' multi-channel programs, focusing on designing, executing, and optimizing CRM strategies to strengthen brand-audience relationships.
Key responsibilities include segmenting databases, analyzing performance metrics, administering CRM platforms, and applying current marketing trends to client projects.
The role requires collaboration with internal teams and external agencies to understand the viability of multi-channel recommendations and identify key data points to demonstrate strategy impact.
Matching Summary
The purpose of this role is to provide an integrated program strategy for clients' multi-channel programs, focusing on designing, executing, and optimizing CRM strategies to strengthen brand-audience relationships.
Skills & Requirements
Must-have
CRM strategy design and implementation
Multi-channel communication campaign management
Database segmentation and audience profiling
CRM and marketing automation platform administration
Data analysis and performance metrics reporting
Customer data privacy compliance
Nice-to-have
Understanding of different industry marketing nuances
Building long-term client trust
Collaborating with internal and external teams
Identifying key data points for impact measurement
Key Requirements
3 years of experience in CRM, relational marketing, or marketing automation
Experience working with multiple brands or industries
Basic knowledge of SQL, data analysis, or dashboards
Experience in loyalty strategies and customer experience