This senior leader will define and govern BD's global digital demand generation capability, setting the worldwide strategy for lead capture, scoring, and nurturing
Job Summary
This senior leader will define and govern BD's global digital demand generation capability, setting the worldwide strategy for lead capture, scoring, and nurturing.
The role requires deep expertise in Marketo and Salesforce ecosystems to architect a standardized Lead Lifecycle Framework that drives measurable pipeline growth across all regions.
Candidates must possess strong change management skills to drive adoption of global standards within a complex, federated organization while maintaining flexibility for local market realities.
Matching Summary
This senior leader will define and govern BD's global digital demand generation capability, setting the worldwide strategy for lead capture, scoring, and nurturing.
Salary
Base: $192,000.00 - $307,200.00 USD Annual; Bonus/Equity: Annual Bonus Potential; Discretionary LTI Bonus Potential; Benefits: Comprehensive health, wellness, retirement, and paid time off packages
Skills & Requirements
Must-have
10+ years demand generation experience
Marketo and Salesforce ecosystem expertise
Lead lifecycle framework design
Account-Based Marketing strategy
Global team leadership
Change management in federated orgs
Nice-to-have
MedTech or life sciences background
AI-assisted lead triage experience
Person-Based Marketing evolution
Commercial mindset and empathy
Executive stakeholder engagement
Key Requirements
Bachelor's degree required; Master's preferred
10+ years progressive experience in demand generation
Proven track record in global enterprise environments
Expert-level knowledge of marketing-sales alignment
Experience leading large-scale change management programs