The University of Arkansas at Pine Bluff is a historic 1890 land-grant HBCU with a mission to provide high quality, affordable education with a personal touch
Job Summary
The University of Arkansas at Pine Bluff is a historic 1890 land-grant HBCU with a mission to provide high quality, affordable education with a personal touch.
The CRM Specialist role is central to modernizing student engagement and improving enrollment and retention communications through Workday.
This position offers benefits eligibility and the opportunity to work closely with multiple university departments to enhance student success outcomes.
Matching Summary
The University of Arkansas at Pine Bluff is a historic 1890 land-grant HBCU with a mission to provide high quality, affordable education with a personal touch.
Skills & Requirements
Must-have
CRM administration and marketing automation
Workday CRM and student engagement
Data governance and privacy compliance
Audience segmentation and campaign workflows
Cross-unit collaboration and training
Nice-to-have
Experience with Workday Student module
Change management and end-user adoption
Dashboard building for retention metrics
Knowledge of student lifecycle and enrollment
Higher education operational effectiveness
Key Requirements
Bachelor’s degree from accredited institution
Minimum three years CRM or related experience
Experience with data privacy regulations like FERPA
Strong communication and training skills
Work authorization in the United States
Work Rights
Must have legal authority to work in the United States