As a growth APM, you will be responsible for driving user acquisition, engagement, retention and monetization strategies on existing as well for new partnerships and own the respective funnels
Job Summary
As a growth APM, you will be responsible for driving user acquisition, engagement, retention and monetization strategies on existing as well for new partnerships and own the respective funnels.
Define and prioritize product requirements and roadmaps for the growth and retention charter ensuring alignment with business, policy & compliance teams.
Conduct market and competitive analysis to identify trends and opportunities for funnel enhancements and raise above industry standard.
Matching Summary
As a growth APM, you will be responsible for driving user acquisition, engagement, retention and monetization strategies on existing as well for new partnerships and own the respective funnels.
Skills & Requirements
Must-have
Drive user acquisition, engagement, retention
Analyze funnel blockers
Hands on SQL and DB tools
Leverage AI tools for ideal funnel
Manage product lifecycle
95% plus Say-do ratio
Nice-to-have
Strategic thinking and data-driven plans
User-centric design principles
Adaptability in dynamic environments
Business Rules Engines (BRE)
Credit underwriting processes
Key Requirements
B.E or B.Tech from premier institute & MBA from Tier 1 or Tier 2 college
Minimum 3+ years of product management experience
Experience in Lending domain
Strong understanding of software development processes
Hands on UX building tools like Figma
Experience with JIRA/Agile and Scrum methodologies