Integrated Planning Manager

Carat Australia

Ho Chi Minh City, Vietnam
4+ years media planning experience
Digital and traditional media expertise
Audience research and consumer insights
The role leads the development of integrated media strategies across digital, traditional, and emerging channels to deliver impactful brand results

Job Summary

  • The role leads the development of integrated media strategies across digital, traditional, and emerging channels to deliver impactful brand results.
  • Candidates will act as the primary strategic advisor for clients, presenting proposals and optimizing campaigns based on performance data.
  • The position requires mentoring a team of planners while fostering collaboration with cross-functional teams including creative and data specialists.

Matching Summary

The role leads the development of integrated media strategies across digital, traditional, and emerging channels to deliver impactful brand results.

Skills & Requirements

Must-have

  • 4+ years media planning experience
  • Digital and traditional media expertise
  • Audience research and consumer insights
  • Data-driven decision making skills
  • Team mentorship and management

Nice-to-have

  • Google Ads or Meta certification
  • Programmatic buying experience
  • High-profile account management
  • Innovative approach to media trends

Key Requirements

  • Minimum 4 years in media planning
  • Proficiency in Microsoft Office Suite
  • Strong analytical and presentation skills

Work Rights

Not specified

Tailored Resume

Cover Letter