Digital Marketing Manager At Wisconsin Historical Foundation, Inc.

Wisconsin Historical Foundation, Inc.

Madison, Wisconsin, US
Base: $75,000 – $80,000; bonus/equity: annual ince...
On-site
Integrated digital campaign strategy
Email marketing program ownership
Social media strategic leadership
The Digital Marketing Manager role blends strategy and hands-on execution across digital channels, playing an instrumental role in driving revenue growth, elevating brand awareness, and growing the Wisconsin Historical Society’s thought leadership position

Job Summary

  • The Digital Marketing Manager role blends strategy and hands-on execution across digital channels, playing an instrumental role in driving revenue growth, elevating brand awareness, and growing the Wisconsin Historical Society’s thought leadership position.
  • Core duties include developing and managing integrated digital marketing strategies, supervising the Social Media Manager, overseeing digital marketing budgets, and leading the design, implementation, and analysis of digital marketing campaigns.
  • This position offers a starting salary of $75,000 – $80,000, is eligible for an annual incentive compensation plan, and includes a benefits package with health, dental, vision insurance, a competitive retirement plan, and generous PTO.

Matching Summary

The Digital Marketing Manager role blends strategy and hands-on execution across digital channels, playing an instrumental role in driving revenue growth, elevating brand awareness, and growing the Wisconsin Historical Society’s thought leadership position.

Salary

Base: $75,000 – $80,000; Bonus/Equity: Annual incentive compensation plan; Benefits: Health, dental, vision insurance, competitive retirement plan, generous PTO

Skills & Requirements

Must-have

  • Integrated digital campaign strategy
  • Email marketing program ownership
  • Social media strategic leadership
  • Digital campaign analytics and optimization
  • Cross-functional collaboration

Nice-to-have

  • Emerging digital marketing trends
  • Audience segmentation and automation
  • SEO strategy integration
  • Paid digital advertising strategy

Key Requirements

  • 7+ years of progressive experience in digital marketing
  • 3+ years of people management experience
  • Bachelor's degree in marketing, communications, or related discipline
  • Experience with email marketing platforms
  • Google Analytics certification is a plus

Work Rights

Not specified

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