This role is responsible for developing and delivering Shopper Marketing strategies that turn shoppers into buyers through 'Stop, Engage and Land' tactics
Job Summary
This role is responsible for developing and delivering Shopper Marketing strategies that turn shoppers into buyers through 'Stop, Engage and Land' tactics.
The successful candidate will partner with Brand Marketing and agencies to create high-quality store-ready assets and mechanics aligned with annual business plans.
Diageo offers a flexible working environment and an inclusive culture that celebrates diversity and supports employees in building their careers.
Matching Summary
This role is responsible for developing and delivering Shopper Marketing strategies that turn shoppers into buyers through 'Stop, Engage and Land' tactics.
Skills & Requirements
Must-have
6-10 years of marketing experience
4+ years in Marketing or Sales
Shopper behavior and insight analysis
Agency management and briefing skills
Project management for DIFOT execution
Procurement and production oversight
Nice-to-have
Curious and bursting with ideas
Thrives in matrix structure environments
Exceptional cross-functional partnership skills
Ability to translate customer needs into mechanics