Senior Analyst, Marketing Effectiveness And Insights
Dentsu
Singapore, Singapore
Consumer, business, and media data analysis
Develop marketing impact models
Data collection, analysis, and report writing
Your role will be to explicate and analyse consumer, business, and media data and to develop models that can quantify the impact of marketing activities on consumer behaviour
Job Summary
Your role will be to explicate and analyse consumer, business, and media data and to develop models that can quantify the impact of marketing activities on consumer behaviour.
In addition, this role will also be poised to develop and implement leading products within the network – excellent for individuals with a thirst of innovation.
This individual will be in an excellent position to be part of a growing team within the network, further developing our offering and ability to drive the network’s data vision.
Matching Summary
Your role will be to explicate and analyse consumer, business, and media data and to develop models that can quantify the impact of marketing activities on consumer behaviour.
Skills & Requirements
Must-have
Consumer, business, and media data analysis
Develop marketing impact models
Data collection, analysis, and report writing
Problem solving and intervention
Advanced Excel knowledge
Nice-to-have
Innovative with a thirst for knowledge
Connect disparate dots and imagine connections
Turn ideas into real capabilities
Passionate about data
Excellent attention to detail
Key Requirements
Tertiary qualification in Business, Econometrics, Analytics, Applied Statistics or related discipline
Experience in econometric modelling / SPSS preferred