Publicity Manager (china Pr Focus)

Disney Streaming

Lantau Island, Hong Kong
Not specified (assumed hybrid based on location and nature of the role).
Mainland china social media trends
Xiaohongshu douyin wechat weibo platforms
Influencer and kol campaign management
Disney Streaming is seeking a Publicity Manager focused on the Mainland China market to lead strategic publicity initiatives for Hong Kong Disneyland Resort. The role emphasizes understanding social media trends in China, managing cross-market campaigns, and enhancing brand relevance

Job Summary

  • This role is responsible for developing trend-driven social and publicity strategies to elevate the brand across the GBA and broader China regions.
  • The ideal candidate will lead end-to-end campaign delivery by collaborating with internal teams, agencies, media, and influencers.
  • Candidates must have a strong understanding of Mainland China social media ecosystems including RED, Douyin, WeChat, and Weibo.

Matching Summary

Match Score: 85

Disney Streaming is seeking a Publicity Manager focused on the Mainland China market to lead strategic publicity initiatives for Hong Kong Disneyland Resort. The role emphasizes understanding social media trends in China, managing cross-market campaigns, and enhancing brand relevance.

Skills & Requirements

Must-have

  • Mainland China social media trends
  • Xiaohongshu Douyin WeChat Weibo platforms
  • Influencer and KOL campaign management
  • Cross-market publicity strategy execution
  • Budget management for PR initiatives

Nice-to-have

  • Experience with multinational organizations
  • Strong stakeholder engagement skills
  • Partnership with PR agencies
  • Trend-driven content storytelling

Key Requirements

  • 7-8 years experience in Social Commerce or Public Relations
  • University degree in communications, journalism, marketing or related field
  • Strong command of English with Cantonese and Mandarin highly valued

Work Rights

Not specified

Tailored Resume

Cover Letter