The role involves developing, writing, and editing high-quality engaging copy for the Melco website in multiple languages with a focus on Simplified Chinese
Job Summary
The role involves developing, writing, and editing high-quality engaging copy for the Melco website in multiple languages with a focus on Simplified Chinese.
Candidates must ensure brand voice consistency across all content while implementing best practices for traditional and emerging search engines.
The position requires analyzing website performance metrics to refine content strategies and improve user engagement in both China and international markets.
Matching Summary
The role involves developing, writing, and editing high-quality engaging copy for the Melco website in multiple languages with a focus on Simplified Chinese.
Skills & Requirements
Must-have
5+ years digital marketing experience
Simplified Chinese and English proficiency
SEO and GEO best practices implementation
Nice-to-have
Experience in hotel or hospitality sector
Cross-functional team collaboration skills
Knowledge of China market trends
Key Requirements
Minimum 5 years of experience in digital marketing or copywriting
Bachelor's degree in Marketing, Communications, or related field
Proven track record in managing client projects within hospitality or agency sectors