RWWA is seeking a Customer Engagement Manager to enhance customer retention and loyalty through personalized communications and events. The role involves leading marketing strategies, managing customer engagement initiatives, and optimizing campaigns using tools like Microsoft Dynamics
Job Summary
Lead the development and delivery of strategies that drive customer retention, engagement and long-term loyalty through segmented, personalised communications.
Oversee Customer Generosities, optimise direct communications and lead the implementation of automated customer journeys using platforms such as Microsoft Dynamics.
RWWA offers flexibility with hybrid work arrangements, investment in your growth through learning budgets, and a modern, people-first workplace with wellness initiatives.
Matching Summary
Match Score: 85
RWWA is seeking a Customer Engagement Manager to enhance customer retention and loyalty through personalized communications and events. The role involves leading marketing strategies, managing customer engagement initiatives, and optimizing campaigns using tools like Microsoft Dynamics.
Skills & Requirements
Must-have
Customer engagement and retention roles
Lifecycle and direct marketing strategies
Campaign planning and automation
Customer data analysis and insights
Corporate partnership strategy
Responsible Wagering compliance
Nice-to-have
Collaboration and innovation focus
People-first workplace culture
Purpose-driven organization
Key Requirements
Proven experience in customer engagement, CRM, loyalty or retention roles
Experience developing and executing lifecycle and direct marketing strategies
Strong analytical skills
Demonstrated capability in campaign planning, automation and optimisation
Experience managing customer reward programs
Strong stakeholder management and budget ownership
Sound understanding of compliance, responsible wagering and data governance