Manager, Imx - Customer Marketing, Digital Commerce

Coca-Cola

Shanghai, China
On-site (hybrid work setup)
Digital commerce activation strategy
Ecommerce, o2o, and social commerce platforms
Platform-specific growth plans
Coca-Cola is seeking a Manager for Customer Marketing in Digital Commerce to lead digital activation strategies across eCommerce and social platforms in China. The ideal candidate will have substantial experience in digital marketing, a strong commercial acumen, and the ability to influence cross-functional teams

Job Summary

  • The Manager, Customer Marketing – Digital Commerce defines and leads GCM’s digital commerce activation strategy across China’s eCommerce, O2O, and social commerce platforms.
  • This role owns the strategic translation of brand and portfolio priorities into platform-specific growth plans that drive conversion, revenue acceleration, and ROI improvement at scale.
  • Opportunity to shape portfolio decisions that impact brands, categories, and consumers at scale.

Matching Summary

Match Score: 85

Coca-Cola is seeking a Manager for Customer Marketing in Digital Commerce to lead digital activation strategies across eCommerce and social platforms in China. The ideal candidate will have substantial experience in digital marketing, a strong commercial acumen, and the ability to influence cross-functional teams.

Skills & Requirements

Must-have

  • Digital commerce activation strategy
  • eCommerce, O2O, and social commerce platforms
  • Platform-specific growth plans
  • Revenue acceleration and ROI improvement
  • Cross-functional investment decisions
  • Digital channel P&L performance

Nice-to-have

  • Data-led optimization and predictive insights
  • Digital shelf excellence as competitive advantage

Key Requirements

  • 3-8 years experience in eCommerce, digital strategy, or platform marketing in China
  • Bachelor’s degree required
  • Proven ownership of large-scale digital campaigns
  • Strong commercial acumen and P&L orientation
  • Demonstrated influence in matrixed organizations
  • Advanced analytical capability

Work Rights

Not specified

Tailored Resume

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