This role leads all paid digital activity across marketing, with ownership of programmatic and direct digital media
Job Summary
This role leads all paid digital activity across marketing, with ownership of programmatic and direct digital media.
You will plan, execute, and optimize performance driven digital campaigns in close partnership with Consumer Marketing and Cineplex Media to drive business goals.
The Sr. Manager, Paid Media (Digital) is a key member of Cineplex’s Consumer Marketing team, supporting multiple lines of business including Cineplex Theatres, The Rec Room, Playdium, and Cineplex Media.
Matching Summary
This role leads all paid digital activity across marketing, with ownership of programmatic and direct digital media.
Salary
Base: $110,000.00 – $120,000.00CAD; Bonus/Equity: Not specified; Benefits: Not specified
Skills & Requirements
Must-have
Paid digital media strategy
Programmatic and direct digital media
Demand Side Platforms (DSPs)
Campaign execution and optimization
Performance driven digital campaigns
Nice-to-have
Cross-functional collaboration
Data and customer segmentation
Emerging formats evaluation
Vendor and partner management
Key Requirements
5-6 years media planning and digital buying experience
2 year minimum people manager experience
Undergraduate Degree in Business or Marketing, Communications, and/or Media
Experience managing campaigns on Demand Side Platforms