Senior Field Marketing Specialist - North Carolina Or South Carolina
Columbia Sportswear
North Carolina, US
Hybrid
Event execution and community engagement
Wholesale account marketing support
Influencer and athlete collaboration
The Senior Field Marketing Specialist drives regional engagement and digital growth for Columbia Sportswear’s Performance Fishing Gear (PFG) category by building strong connections with wholesale partners, influencers, athletes, and local communities
Job Summary
The Senior Field Marketing Specialist drives regional engagement and digital growth for Columbia Sportswear’s Performance Fishing Gear (PFG) category by building strong connections with wholesale partners, influencers, athletes, and local communities.
This role involves organizing and executing events, collaborating with wholesale accounts on marketing campaigns, coordinating product seeding and social collaborations, and creating social content.
The position requires a Bachelor’s degree in marketing, Business and/or Finance, typically 5-8 years of professional experience, and a minimum of 3-5 years as an individual contributor hitting sales and account management quotas.
Matching Summary
The Senior Field Marketing Specialist drives regional engagement and digital growth for Columbia Sportswear’s Performance Fishing Gear (PFG) category by building strong connections with wholesale partners, influencers, athletes, and local communities.
Skills & Requirements
Must-have
Event execution and community engagement
Wholesale account marketing support
Influencer and athlete collaboration
Social media content creation
Performance marketing support
Cross-functional team collaboration
Nice-to-have
Knowledgeable about local fishing community
Self-motivated and independent worker
Adaptable to customer needs
Key Requirements
Bachelor’s degree in marketing, Business and/or Finance
5-8 years of professional experience
3-5 years as an individual contributor hitting quotas
Proven ability to achieve quotas and forecast accurately
Extensive high volume account management experience
High comfort and experience using LinkedIn for networking