Define and build the PLG framework, including the tracking of North Star metrics, identifying "Aha!" moments, and establishing a rigorous experimentation culture
Job Summary
Define and build the PLG framework, including the tracking of North Star metrics, identifying "Aha!" moments, and establishing a rigorous experimentation culture.
Work closely with the Product team to optimize the onboarding flow, reduce Time-to-Value (TTV), and build in-app triggers that drive virality and expansion.
Partner with Marketing to build automated, behavior-based messaging (email, push, in-app) that nudges users toward key activation milestones.
Matching Summary
Define and build the PLG framework, including the tracking of North Star metrics, identifying "Aha!" moments, and establishing a rigorous experimentation culture.
Salary
$130,000—$160,000 USD
Skills & Requirements
Must-have
build growth engine from ground up
optimize onboarding flow
reduce Time-to-Value (TTV)
drive virality and expansion
behavior-based messaging
capture data for PQLs
run continuous A/B tests
Nice-to-have
data-driven
scrappy
collaborative
curious
motivated
ambitious
failing fast mindset
Key Requirements
4+ years of experience in Growth Marketing, Product Management, or Growth Operations
comfortable in SQL or data visualization tools
understand how APIs, webhooks, and tracking pixels work