Develop and execute go-to-market strategies, product positioning, and messaging that distinguish InMobi's Performance DSP in the competitive mobile ad tech landscape
Job Summary
Develop and execute go-to-market strategies, product positioning, and messaging that distinguish InMobi's Performance DSP in the competitive mobile ad tech landscape.
Your contribution will be instrumental in shaping InMobi's demand-side product marketing strategy, driving market leadership, and contributing to our rapid growth.
Become an expert on our Performance DSP customers through collaboration and market research, defining and determining their needs, experiences, and expectations.
Matching Summary
Develop and execute go-to-market strategies, product positioning, and messaging that distinguish InMobi's Performance DSP in the competitive mobile ad tech landscape.
Skills & Requirements
Must-have
Develop go-to-market strategies
Product positioning and messaging
Mobile in-app performance advertising
App Install campaigns
User Acquisition and Retention
Nice-to-have
Shape global messaging
Inspire bold ideas
Drive market leadership
Continuous market evaluation
Key Requirements
8+ years of relevant functional experience
Experience in mobile advertising, app marketing, or user acquisition
Experience with mobile advertising platforms
Experience working on multiple products
Exceptional communication skills
Strong narrative making and content writing skills