GE HealthCare is seeking a Senior Global Marketing Leader to spearhead strategic and upstream marketing initiatives for their global portfolio. The role involves overseeing market assessments, product launches, and developing compelling narratives to support healthcare innovations
Job Summary
This high-impact leadership role focuses on strategic and upstream marketing for a global healthcare portfolio.
The successful candidate will define value propositions and build economic narratives to challenge the status quo in healthcare markets.
Responsibilities include leading end-to-end global product launches, managing KOL relationships, and executing omnichannel awareness campaigns.
Matching Summary
Match Score: 85
GE HealthCare is seeking a Senior Global Marketing Leader to spearhead strategic and upstream marketing initiatives for their global portfolio. The role involves overseeing market assessments, product launches, and developing compelling narratives to support healthcare innovations.
Skills & Requirements
Must-have
Global product launch management
Upstream marketing strategy development
Value proposition definition
Economic narrative construction
Omnichannel campaign leadership
Nice-to-have
Strategic storytelling expertise
Matrixed environment influence
Direct-to-consumer strategy experience
Patient advocacy engagement
Data-driven personalization skills
Key Requirements
Bachelor's degree in Marketing or Business required
Master's degree (MBA) highly preferred
Progressive global marketing experience in healthcare or MedTech
Proven track record of global product launches
Experience with commercial assessment and business case development