AstraZeneca is seeking a Shaping Brand Manager to join their team in Shanghai, China. The role requires a deep understanding of customer insights, brand planning, and execution, along with a strong ability to analyze market dynamics and support sales objectives
Job Summary
Deep understanding of customer insights, including regular customer visits and frequent sales team interaction, is crucial for identifying research needs and providing clear briefs to agencies.
Develop brand plans (BP), brand execution plans (BEP), and long-range plans (LRP) by gathering market data, conducting situation analysis, and elaborating clear SWOT to identify key issues.
Supports Sales team to deliver sales objectives and activities through product training, developing creative campaigns, and presenting clear product and market strategy.
Matching Summary
Match Score: 85
AstraZeneca is seeking a Shaping Brand Manager to join their team in Shanghai, China. The role requires a deep understanding of customer insights, brand planning, and execution, along with a strong ability to analyze market dynamics and support sales objectives.
Skills & Requirements
Must-have
customer insights and market research
develop brand and execution plans
sales team support and training
product knowledge and therapy area expertise
market data analysis and interpretation
Nice-to-have
build and maintain global AZ network
attend conferences and KOL interaction
embraces diversity and equality
Key Requirements
Requires relevant experience in marketing and brand management
Must demonstrate deep understanding of product knowledge and therapy area