Smm/ad-tozo Mkt-上海

Astrazeneca

Portfolio strategy planning
Marketing mix optimization
Product launch plans
Develop a Therapeutic Area Strategy to optimize product fit and portfolio strength

Job Summary

  • Develop a Therapeutic Area Strategy to optimize product fit and portfolio strength.
  • Lead the cross functional ‘Brand Team’ in the development of brand strategy aligned to overall TA strategy and company priorities.
  • Recruit talents to build the effective team and provide coaching and feedback to team members to help improve their capabilities and enhance team effectiveness.

Matching Summary

Develop a Therapeutic Area Strategy to optimize product fit and portfolio strength.

Skills & Requirements

Must-have

  • Portfolio Strategy Planning
  • Marketing mix optimization
  • Product launch plans
  • Brand Team leadership
  • Cross-functional collaboration
  • Budget management
  • Promotional material oversight

Nice-to-have

  • Global AZ network building
  • High ethical standards
  • Talent recruitment and development
  • Coaching and feedback provision
  • Diversity and inclusion advocacy

Key Requirements

  • Years of experience in marketing
  • Experience in pharmaceutical marketing
  • Compliance with AZ Code of Conduct

Work Rights

Not specified

Tailored Resume

Cover Letter