Apac regional market expertise including singapore
Advanced first-party data strategy development
**
WPP Media Asia Pacific is seeking an Integrated Social Lead to spearhead their paid social media strategy across the APAC region. The role requires extensive experience in paid social leadership and aims to enhance media performance through innovative strategies, collaborative practices, and advanced analytics.
**
Job Summary
The Integrated Social Lead will define and evolve WPP Media's market-leading paid social strategy across the Asia Pacific region.
This role demands a unique blend of strategic foresight, commercial acumen, and analytical prowess to drive superior media performance.
Employees benefit from competitive medical plans, group retirement options, significant paid time off, and preferential partner discounts.
Matching Summary
Match Score: 75
**
WPP Media Asia Pacific is seeking an Integrated Social Lead to spearhead their paid social media strategy across the APAC region. The role requires extensive experience in paid social leadership and aims to enhance media performance through innovative strategies, collaborative practices, and advanced analytics.
**
Skills & Requirements
Must-have
10-12+ years paid social leadership experience
APAC regional market expertise including Singapore
Advanced first-party data strategy development
AI-driven creative optimization and DCO
Multi-touch attribution and incrementality testing
Strategic alliances with major social platforms
Nice-to-have
GenAI curiosity and future-forward mindset
Cross-functional collaboration across diverse teams
Mentoring high-performance media professionals
Passion for brand building and content amplification
Experience with proprietary WPP technologies
Key Requirements
10-12+ years progressive experience in paid social leadership
Extensive experience leading paid social strategy across APAC markets
Deep understanding of data privacy regulations like GDPR and local laws