The I&A Director for UPI & Warner Bros. is a pivotal leadership role responsible for driving digital media strategy, planning, and activation for these key entertainment clients
Job Summary
The I&A Director for UPI & Warner Bros. is a pivotal leadership role responsible for driving digital media strategy, planning, and activation for these key entertainment clients.
This role oversees a team focused on biddable media (Social & Programmatic), collaborates strategically across departments, and champions data-driven approaches to achieve client business objectives and lead digital transformation.
The successful candidate will ensure best-in-class campaign execution, effective client engagement, and robust compliance management, acting as a trusted advisor to senior client and internal stakeholders.
Matching Summary
The I&A Director for UPI & Warner Bros. is a pivotal leadership role responsible for driving digital media strategy, planning, and activation for these key entertainment clients.
Skills & Requirements
Must-have
Biddable & Direct Digital media expertise
Digital within broader marketing mix
Effective Campaign Planning Principles
Audience profiling & insights
Role of device, platform & format
1P, 2P & 3P data in audience targeting
Measurement Metrics & KPIs
Direct vs Biddable buying model
Test & learn framework
Stakeholder engagement & communication
Nice-to-have
Client data/digital transformation roadmap development
AI-driven media operating unit
Creative personalization at scale
Key Requirements
Proven expertise in Effective Campaign Planning Principles
Expertise in the Role of device, platform & format in digital media
Demonstrated Effective engagement & communication with a range of stakeholders