Director, Digital Commerce, Channel & Portfolio, Romania

Coca-Cola HBC AG

Bucharest, Romania
8-12 years commercial digital experience
Romania local market experience required
Fluent romanian and english language skills
The Director will lead the enterprise strategy for profitable growth across At Home, Away From Home, and Digital Commerce channels in Romania

Job Summary

  • The Director will lead the enterprise strategy for profitable growth across At Home, Away From Home, and Digital Commerce channels in Romania.
  • This role requires orchestrating the Company-bottler system to align on shared priorities, joint performance management, and integrated action plans.
  • Candidates must possess senior experience in digital commerce with a proven ability to use AI and advanced analytics for pricing and assortment decisions.

Matching Summary

The Director will lead the enterprise strategy for profitable growth across At Home, Away From Home, and Digital Commerce channels in Romania.

Skills & Requirements

Must-have

  • 8-12 years commercial digital experience
  • Romania local market experience required
  • Fluent Romanian and English language skills
  • Proven P&L and target delivery track record
  • Advanced analytics and AI application expertise

Nice-to-have

  • Franchise or bottler market exposure preferred
  • Experience with online grocery aggregators
  • EU Digital Commerce Network collaboration
  • Strong storytelling and communication skills
  • Sustainability and packaging priority alignment

Key Requirements

  • Bachelor's degree required; advanced degree preferred
  • 8-12+ years in relevant commercial/digital roles
  • Local market experience in Romania required
  • Fluency in Romanian and English languages

Work Rights

Not specified

Tailored Resume

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