Manage day-to-day execution of Google Shopping (PLA) and Performance Max campaigns, supporting campaign segmentation and implementing query-level optimizations
Job Summary
Manage day-to-day execution of Google Shopping (PLA) and Performance Max campaigns, supporting campaign segmentation and implementing query-level optimizations.
Work within Google Merchant Center to monitor diagnostics and disapprovals, and partner with feed management platforms to QA updates and validate rule changes.
Analyze SKU-level and category-level performance to identify opportunities for prioritization, containment, and attribute structure improvement.
Matching Summary
Manage day-to-day execution of Google Shopping (PLA) and Performance Max campaigns, supporting campaign segmentation and implementing query-level optimizations.
Skills & Requirements
Must-have
Google Shopping campaign management
Product feed structure optimization
Google Merchant Center diagnostics
Performance Max campaign execution
SKU-level performance analysis
Nice-to-have
Cross-channel collaboration
Analytical rigor and innovation
Thought-leadership and creativity
Key Requirements
3-5 years of Paid Search experience
Hands-on experience with Google Shopping
Retail or e-commerce environment experience
Experience mentoring junior team members
Working knowledge of Google Ads
Experience with Google Analytics or Adobe Analytics