Product Marketing Director, Us

OKX

San Jose, United States
On-site
Develop product marketing strategy for americas
Drive community engagement and product adoption
Establish strong brand presence
Develop frameworks and execute a comprehensive product marketing strategy for the Americas (US & LATAM), aligning with OKX’s global vision while adapting to regional market dynamics, regulatory requirements, and user needs across CeFi and Web3 trading products

Job Summary

  • Develop frameworks and execute a comprehensive product marketing strategy for the Americas (US & LATAM), aligning with OKX’s global vision while adapting to regional market dynamics, regulatory requirements, and user needs across CeFi and Web3 trading products.
  • Drive growth in community engagement and product adoption by fostering relationships with crypto-native communities, influencers, and industry stakeholders across the region.
  • Competitive total compensation package and L&D programs and Education subsidy for employees.

Matching Summary

Develop frameworks and execute a comprehensive product marketing strategy for the Americas (US & LATAM), aligning with OKX’s global vision while adapting to regional market dynamics, regulatory requirements, and user needs across CeFi and Web3 trading products.

Skills & Requirements

Must-have

  • Develop product marketing strategy for Americas
  • Drive community engagement and product adoption
  • Establish strong brand presence
  • Adapt global product messaging to regional nuances
  • Gather and analyze market insights

Nice-to-have

  • Voice of the customer in the region
  • Foster relationships with crypto communities
  • Work closely with local General Managers

Key Requirements

  • At least 10 years of product marketing experience
  • Direct trading experience in crypto markets highly desirable
  • Proven leadership experience
  • In-depth understanding of financial markets
  • Strong grasp of digital marketing
  • Extensive experience in building and scaling crypto-native communities
  • Outstanding communication skills
  • Demonstrated proficiency in conducting market research

Work Rights

Not specified

Tailored Resume

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