H&M is seeking a Channel Lead for Tmall in Shanghai, responsible for driving commercial growth and optimizing digital performance on the platform. The ideal candidate will collaborate with various internal and external stakeholders, manage day-to-day operations, and analyze key performance indicators to enhance platform success
Job Summary
The Channel Lead acts as a strategic execution partner driving commercial growth by optimizing digital performance on the Tmall platform.
This role requires managing day-to-day operations, overseeing merchandising roll-outs, and ensuring compliance with COS standards and platform requirements.
Candidates must possess strong analytical skills to track KPIs like traffic, conversion, and retention while collaborating with internal marketing and merchandising teams.
Matching Summary
Match Score: 85
H&M is seeking a Channel Lead for Tmall in Shanghai, responsible for driving commercial growth and optimizing digital performance on the platform. The ideal candidate will collaborate with various internal and external stakeholders, manage day-to-day operations, and analyze key performance indicators to enhance platform success.
Skills & Requirements
Must-have
Tmall platform operations experience
Digital sales and profitability analysis
Cross-functional stakeholder collaboration
Customer retention and CRM execution
Campaign and content strategy alignment
Nice-to-have
Proactive solution-oriented mindset
Strong ownership of platform initiatives
Experience with external agencies and vendors
Ability to work in fast-changing environment
Key Requirements
Right to live and work in China required
Solid understanding of major digital commerce platforms