Director, Marketing Analytics

IDE Group

Remote
Remote
Marketing analytics leadership
Sql and python/r expertise
Google analytics 4 proficiency
You will be responsible for building the frameworks that define how we measure success

Job Summary

  • You will be responsible for building the frameworks that define how we measure success.
  • Lead the development of churn propensity models and lead scoring algorithms that directly feed into our automation platforms.
  • Partner with the growth team to allocate a multi-million dollar budget, using predictive modelling to maximize ROAS.

Matching Summary

You will be responsible for building the frameworks that define how we measure success.

Skills & Requirements

Must-have

  • Marketing Analytics leadership
  • SQL and Python/R expertise
  • Google Analytics 4 proficiency
  • Tableau, Looker, or Power BI
  • SaaS or B2B marketing analytics
  • Multi-touch attribution and MMM

Nice-to-have

  • Bias toward action
  • Continuous improvement mindset
  • Curiosity and technical excellence
  • Global employment compliance

Key Requirements

  • Several years in a leadership role
  • Fluent English (written and spoken)
  • Prior employment verification check

Work Rights

Not specified

Tailored Resume

Cover Letter