Senior Marketing Insight And Measurement Manager

Barclays

London, United Kingdom
Not specified; not specified; not specified
Marketing mix modelling experience
Multi-touch attribution skills
Econometrics modelling expertise
This role leads the measurement and insight strategy to shape how Barclays UK plans and executes marketing initiatives

Job Summary

  • This role leads the measurement and insight strategy to shape how Barclays UK plans and executes marketing initiatives.
  • The successful candidate will leverage data-driven analysis and market trends to inform strategic decisions and guide multimillion budget investments.
  • You will collaborate with the Decision Intelligence team to evaluate marketing effectiveness and ensure resources deliver maximum impact.

Matching Summary

This role leads the measurement and insight strategy to shape how Barclays UK plans and executes marketing initiatives.

Salary

Not specified; Not specified; Not specified

Skills & Requirements

Must-have

  • Marketing Mix Modelling experience
  • Multi-Touch Attribution skills
  • Econometrics Modelling expertise
  • Advanced Excel proficiency
  • Senior stakeholder management

Nice-to-have

  • Financial services background
  • External agency management
  • Strategic thinking capabilities
  • Risk and controls understanding

Key Requirements

  • Proven experience in MMM or MTA
  • Solid understanding of marketing landscape
  • Experience within financial services preferred

Work Rights

Not specified

Tailored Resume

Cover Letter