Paid Media Strategist

Rappi Com Ec

LATAM
Remote / flexible
Paid media strategy
Google ads expertise
Project management
Rappi is seeking a Paid Media Strategist to lead their end-to-end acquisition strategy, focusing on optimizing media campaigns and user growth. The ideal candidate will have extensive experience in paid media, particularly with Google Ads, and possess strong project management and analytical skills. The role is remote and offers an innovative, fast-paced work environment. ###

Job Summary

  • Lead the relationship with the media agency, ensuring impeccable execution and actively questioning campaign structure to find new optimization and scalability opportunities.
  • Maximize the acquisition of high-value New Users by optimizing CAC and dynamically reallocating budget across channels, with Google Ads as the primary focus.
  • Design and execute A/B tests, explore emerging channels (like Amazon Ads), and propose data-driven creative angles to improve performance.

Matching Summary

Match Score: 85

Rappi is seeking a Paid Media Strategist to lead their end-to-end acquisition strategy, focusing on optimizing media campaigns and user growth. The ideal candidate will have extensive experience in paid media, particularly with Google Ads, and possess strong project management and analytical skills. The role is remote and offers an innovative, fast-paced work environment. ###

Skills & Requirements

Must-have

  • Paid Media Strategy
  • Google Ads Expertise
  • Project Management
  • Data Analysis
  • Performance Optimization
  • Experimentation Design

Nice-to-have

  • Radical Autonomy
  • Growth Mindset
  • Technical Curiosity
  • Creative-Analytical Thinking
  • AI Application

Key Requirements

  • +3-4 years in Paid Media
  • Advanced Google Sheets/Excel
  • Fluent Spanish
  • Advanced English

Work Rights

Not specified

Tailored Resume

Cover Letter