Marketing Country Activation Lead - Italy

BP

Milan, Italy
Hybrid
Marketing budget management
Marketing plan definition
Customer loyalty programs
Lead the implementation of marketing programs in the Italian market to achieve targets for volume, revenue, and market share

Job Summary

  • Lead the implementation of marketing programs in the Italian market to achieve targets for volume, revenue, and market share.
  • Manage the marketing budget, identify key markets and channels, and define the annual marketing plan for designated channels.
  • Collaborate with agencies, strategic partners, and key commercial partners while ensuring execution in line with company quality standards.

Matching Summary

Lead the implementation of marketing programs in the Italian market to achieve targets for volume, revenue, and market share.

Skills & Requirements

Must-have

  • Marketing budget management
  • Marketing plan definition
  • Customer loyalty programs
  • Digital offer activation
  • B2B sector background
  • Italian language proficiency

Nice-to-have

  • Trade or Customer Marketing Management
  • Multicultural environment interaction
  • Work-life balance support
  • Learning and development opportunities

Key Requirements

  • Degree in Marketing or related fields
  • Native Italian language proficiency
  • Excellent English language command
  • Proven professional experience in marketing/sales
  • Project management skills
  • Strong analytical skills

Work Rights

Not specified

Tailored Resume

Cover Letter