Group Product Director, Patient Marketing, Bladder Cancer

Johnson & Johnson

Horsham, Pennsylvania, United States of America
Patient marketing strategy
Dtp/dtc advertising
Patient voice integration
The GPD will lead all aspects of Patient Marketing & Strategy across the INLEXZO™ brand in the U.S. Bladder Cancer market, continuing with the launch of the brand’s first indication, and preparing for at least two more in close proximity

Job Summary

  • The GPD will lead all aspects of Patient Marketing & Strategy across the INLEXZO™ brand in the U.S. Bladder Cancer market, continuing with the launch of the brand’s first indication, and preparing for at least two more in close proximity.
  • This individual will be responsible for a small team of marketers focused on the patient, caregiver, and patient care team audiences with the goal of activating the Patient voice to choose INLEXZO™.
  • The GPD will be directly responsible for all aspects of the Bladder/brand patient experience including brand education to patients/caregivers, DTP/DTC advertising, APPs, and advocacy relations.

Matching Summary

The GPD will lead all aspects of Patient Marketing & Strategy across the INLEXZO™ brand in the U.S. Bladder Cancer market, continuing with the launch of the brand’s first indication, and preparing for at least two more in close proximity.

Skills & Requirements

Must-have

  • Patient Marketing Strategy
  • DTP/DTC Advertising
  • Patient Voice Integration
  • Brand Education Strategy
  • Cross-functional Collaboration

Nice-to-have

  • Agile Leadership
  • Customer Centricity
  • Developing Others
  • Inclusive Leadership
  • Strategic Thinking

Key Requirements

  • Minimum of a Bachelor's degree required
  • Minimum of 8 years of business experience
  • Minimum of 5 years in-line marketing, sales or sales management/training
  • People Leadership Experience Required
  • Ability to manage multiple demands and priorities on time

Work Rights

Not specified

Tailored Resume

Cover Letter