Chef de Projet CRM H/F

McDonald's

France
Not specified; annual performance bonus available;...
On-site
Crm strategy development
Campaign management automation
Customer data platform management
McDonald's is seeking a Chef de Projet CRM to join their Customer Engagement Digital team in France, focusing on developing sales through CRM strategies and customer lifetime value initiatives. The role requires strong project management skills, creativity, and the ability to work collaboratively across teams while managing multiple projects

Job Summary

  • The role involves building and animating a national and local CRM strategy to drive restaurant sales through customer lifetime value.
  • Candidates will manage automated relational campaigns, client segmentation, and the company's Customer Data Platform while coordinating external agencies.
  • McDonald's offers a flexible work environment with 2 days of remote work per week, access to an on-site gym, and comprehensive training resources.

Matching Summary

Match Score: 85

McDonald's is seeking a Chef de Projet CRM to join their Customer Engagement Digital team in France, focusing on developing sales through CRM strategies and customer lifetime value initiatives. The role requires strong project management skills, creativity, and the ability to work collaboratively across teams while managing multiple projects.

Salary

Not specified; Annual performance bonus available; Employer contributes 70% to health insurance

Skills & Requirements

Must-have

  • CRM strategy development
  • Campaign management automation
  • Customer data platform management
  • Client segmentation and scoring
  • Vendor coordination

Nice-to-have

  • Creative mindset for innovation
  • Strong business acumen
  • Excellent interpersonal skills
  • Proactive market research habits
  • Team collaboration spirit

Key Requirements

  • Professional English proficiency
  • Advanced Microsoft Office skills
  • Project management experience
  • Coordination of large-scale marketing projects

Work Rights

Not specified

Tailored Resume

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