Marketing Manager, Direct Marketing Cards

RBC

Toronto, Canada
Data-driven direct marketing
Hyper-personalized client engagement
Cross-functional collaboration
We're on the hunt for a dynamic and experienced Marketing Manager to lead the charge in some of the most personalized, data-driven direct marketing at RBC to support our Credit Cards business

Job Summary

  • We're on the hunt for a dynamic and experienced Marketing Manager to lead the charge in some of the most personalized, data-driven direct marketing at RBC to support our Credit Cards business.
  • You'll lead day-to-day execution of sophisticated multi-channel campaigns, coordinating across email, direct mail, and digital channels to create seamless, personalized client journeys that drive action.
  • We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

Matching Summary

We're on the hunt for a dynamic and experienced Marketing Manager to lead the charge in some of the most personalized, data-driven direct marketing at RBC to support our Credit Cards business.

Skills & Requirements

Must-have

  • data-driven direct marketing
  • hyper-personalized client engagement
  • cross-functional collaboration
  • multi-channel campaign execution
  • budget management and tracking

Nice-to-have

  • visionary self-starter
  • experimenting with emerging trends
  • progressive thinking
  • making a difference

Key Requirements

  • University Degree in Marketing or Communications
  • 5+ years of marketing experience
  • Proven track record of leading creative development
  • Strong project and time management skills

Work Rights

Not specified

Tailored Resume

Cover Letter