Associate Brand Manager (advil), Us Expert Marketing

Haleon

Warren, NJ, United States
Base: $115,765 - $144,706 usd annually; bonus: dis...
Hybrid
Bachelor's degree in business or marketing
2+ years cpg or pharmaceutical experience
Strong analytical ability for data-driven decisions
This role involves shaping the marketing strategy for Advil to strengthen leadership in the analgesics category by increasing HCP trust and patient conversion

Job Summary

  • This role involves shaping the marketing strategy for Advil to strengthen leadership in the analgesics category by increasing HCP trust and patient conversion.
  • The position requires developing superior go-to-market activation plans across digital, advocacy, media, and CRM channels while leveraging cross-channel data.
  • Haleon offers a robust total reward package including competitive pay, a generous 401(k) plan, tuition reimbursement, and six months of paid parental leave.

Matching Summary

This role involves shaping the marketing strategy for Advil to strengthen leadership in the analgesics category by increasing HCP trust and patient conversion.

Salary

Base: $115,765 - $144,706 USD annually; Bonus: Discretionary bonus based on performance; Benefits: Comprehensive program including 401(k), tuition reimbursement, and 6 months paid parental leave

Skills & Requirements

Must-have

  • Bachelor's degree in business or marketing
  • 2+ years CPG or pharmaceutical experience
  • Strong analytical ability for data-driven decisions
  • Omnichannel activation across paid owned earned channels
  • Cross-functional collaboration with sales and medical teams

Nice-to-have

  • MBA preferred for advanced strategic insight
  • Experience with first party data acquisition
  • Knowledge of complex regulatory clinical issues
  • Consumer and customer obsessed mindset
  • Agility to adapt to market changes

Key Requirements

  • Bachelor's degree in business/marketing
  • 2+ years prior industry experience in CPG or pharma
  • Demonstrated analytical ability to report data
  • Strong communication and stakeholder management skills

Work Rights

Not specified

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