Assistant Director Of Digital Communications & Marketing Automation

University of Arkansas

Fayetteville, AR, US
Base: $70,000 - $80,000; bonus/equity: not specifi...
Salesforce marketing cloud experience
Email campaign deployment skills
Audience segmentation expertise
The role serves as the operational lead for email marketing, donor journeys, and digital communications systems within the University Advancement division

Job Summary

  • The role serves as the operational lead for email marketing, donor journeys, and digital communications systems within the University Advancement division.
  • Candidates will be responsible for building, testing, and deploying email communications using Salesforce Marketing Cloud while ensuring compliance and deliverability standards.
  • The position offers a comprehensive benefits package including health insurance, tuition waivers, and retirement contributions ranging from 5 to 10% of salary.

Matching Summary

The role serves as the operational lead for email marketing, donor journeys, and digital communications systems within the University Advancement division.

Salary

Base: $70,000 - $80,000; Bonus/Equity: Not specified; Benefits: Health, dental, life, disability insurance, tuition waivers, retirement contributions

Skills & Requirements

Must-have

  • Salesforce Marketing Cloud experience
  • Email campaign deployment skills
  • Audience segmentation expertise
  • Automated workflow development
  • Data integrity management

Nice-to-have

  • Higher education advancement background
  • Platform governance experience
  • Workflow management tool proficiency
  • User training and enablement skills
  • Creative storytelling capabilities

Key Requirements

  • Bachelor's degree in marketing or related field
  • One year professional experience with Salesforce Marketing Cloud
  • Experience with audience segmentation and automated workflows
  • Proof of legal authority to work in the United States

Work Rights

Must have proof of legal authority to work in the United States

Tailored Resume

Cover Letter