Digital Marketing Manager

Copado

New Orleans, LA, United States
Competitive salary; performance-based bonuses; com...
On-site
Multi-channel paid campaign management
Marketing automation platform proficiency
Seo/sem strategy and execution
Copado is seeking a Digital Marketing Manager to lead and expand its digital marketing efforts, focusing on demand generation for its SaaS products. The ideal candidate will have a solid background in B2B digital marketing, particularly within the SaaS industry, and be proficient in multi-channel campaign execution

Job Summary

  • This role is responsible for building and scaling the digital marketing engine to drive awareness, demand, and pipeline across ServiceNow and emerging cross-SaaS markets.
  • The successful candidate will own the entire digital funnel from awareness to qualified pipeline while operating comfortably in an ambiguous, build-from-scratch environment.
  • Copado offers a comprehensive benefits package including competitive salary, performance bonuses, health insurance, and 401(k) plans.

Matching Summary

Match Score: 85

Copado is seeking a Digital Marketing Manager to lead and expand its digital marketing efforts, focusing on demand generation for its SaaS products. The ideal candidate will have a solid background in B2B digital marketing, particularly within the SaaS industry, and be proficient in multi-channel campaign execution.

Salary

Competitive salary; Performance-based bonuses; Comprehensive health, dental, vision, 401(k), PTO

Skills & Requirements

Must-have

  • Multi-channel paid campaign management
  • Marketing automation platform proficiency
  • SEO/SEM strategy and execution
  • Demand generation and pipeline ownership
  • CRM integration and data analytics

Nice-to-have

  • ServiceNow or Salesforce ecosystem experience
  • Account-based marketing (ABM) expertise
  • Startup or scale-up growth environment
  • Technical product marketing background
  • Cross-functional stakeholder collaboration

Key Requirements

  • 4-10 years of B2B SaaS digital marketing experience
  • Proficiency with HubSpot, Marketo, or Pardot
  • Strong analytical mindset with attribution modeling skills

Work Rights

Not specified

Tailored Resume

Cover Letter