This role involves leading a Zero to One team to build a greenfield health insurance deployment in India without legacy systems
Job Summary
This role involves leading a Zero to One team to build a greenfield health insurance deployment in India without legacy systems.
The successful candidate will manage marketing automation tools, optimize customer journeys across web and app platforms, and implement AI-driven lead scoring models.
Prudential offers a culture that celebrates diversity and inclusion while supporting career ambitions through opportunities to Connect, Grow, and Succeed.
Matching Summary
This role involves leading a Zero to One team to build a greenfield health insurance deployment in India without legacy systems.
Skills & Requirements
Must-have
Martech platform architecture management
Customer engagement platform (CEP) expertise
CRM lead management and nurturing
AI/ML data modeling for propensity
WhatsApp and chatbot integration
Data protection compliance (GDPR, DPDP)
API and SQL troubleshooting
Nice-to-have
Passion for consumer behavior and culture
Experience with Flutter or React frameworks
Knowledge of CI/CD pipelines and DevOps
Hands-on HTML, CSS, and JavaScript skills
Agile methodology experience
Strong cross-functional collaboration skills
Key Requirements
Master's degree in Marketing, IT, or related field
Minimum 5 years of Martech/Digital Platform Management experience
Experience preferably in the health insurance industry