Job Summary Join a global energy brand transforming petrol stations into modern retail hubs. Drive commercial performance and customer experience in convenience stores, focusing on merchandising, promotions, and retail strategy. Responsibilities Merchandising & Store Experience Develop and manage product assortment and merchandising strategies across all stores to enhance sales performance Analyze sales data to optimize SKU mix, pricing, and product placement for increased profitability Design and implement store layouts and planograms to improve customer flow and boost sales conversion Conduct market research and competitor analysis to identify and capitalize on growth opportunities Promotions & Private Label Development Plan and execute monthly promotional campaigns to increase sales and customer footfall Collaborate with vendors to secure exclusive deals and marketing support for promotions Lead the development and expansion of house brands and private label products to strengthen brand presence Partnerships & Stakeholder Management Manage relationships with third-party operators such as car wash and workshops to ensure smooth operations Monitor partner performance and ensure compliance with brand standards and expectations Ensure adherence to regulatory and sustainability requirements across all partnerships Operational Excellence Review and enhance store processes to improve operational efficiency Identify operational gaps and implement targeted improvements to streamline workflows Support ad-hoc projects and initiatives to drive continuous business improvement Required competencies and certifications 3–5 years of experience in merchandising, category management, or retail operations Strong analytical skills with proficiency in Excel or similar tools to interpret data and inform decisions Proficient in English and Mandarin to effectively liaise with stakeholders and headquarters Preferred competencies and qualifications Experience in supermarkets, convenience r