Marketing Manager, Korea (partnership & Engagement)
Marina Bay Sands
Singapore
Korea market dynamics
Strategic partnerships
Celebrity and kol engagement
This role is responsible for planning and executing initiatives that drive business and adoption and customer engagement for Sands China Ltd. and Marina Bay Sands, by leveraging partnerships, media channels, and technology to maximize ROI
Job Summary
This role is responsible for planning and executing initiatives that drive business and adoption and customer engagement for Sands China Ltd. and Marina Bay Sands, by leveraging partnerships, media channels, and technology to maximize ROI.
Key areas of focus include leading high-impact special events, driving celebrity engagement and content initiatives, and developing strategic partnerships with banks, luxury shopping malls, airlines, and credit card companies.
The Manager will apply a deep understanding of Korea market dynamics, cultural nuances, and consumer behaviors to tailor localized activations that resonate with Korean audiences.
Matching Summary
This role is responsible for planning and executing initiatives that drive business and adoption and customer engagement for Sands China Ltd. and Marina Bay Sands, by leveraging partnerships, media channels, and technology to maximize ROI.
Skills & Requirements
Must-have
Korea market dynamics
strategic partnerships
celebrity and KOL engagement
localized activations
English and Korean bilingual
Nice-to-have
cultural nuances and consumer behaviors
high-impact special events
content creation and collaboration
proactive and self-motivated
creative, flexible, and can-do attitude
Key Requirements
8-10 years of marketing experience
Experience in hospitality, gaming or related industry
University Degree in Marketing, Business or Hospitality