Incumbent is responsible for developing analytical models for projects, collaborating with different business stakeholders & other partners and working across a range of technologies and tools
Job Summary
Incumbent is responsible for developing analytical models for projects, collaborating with different business stakeholders & other partners and working across a range of technologies and tools.
The primary focus will be on developing and maintaining short-term and long-term MMM models, with opportunities to work on a variety of other marketing analytics use cases.
You bring your skills and experience to Shell and in return you work with talented, committed people on one of the most important challenges facing our planet.
Matching Summary
Incumbent is responsible for developing analytical models for projects, collaborating with different business stakeholders & other partners and working across a range of technologies and tools.
Skills & Requirements
Must-have
short-term and long-term MMM models
Marketing domain knowledge
Python coding skills
end-to-end MMM solution development
optimization techniques
multi-objective optimization algorithms
Nice-to-have
storytelling skills
collaborative work across stakeholders
functional programming
object oriented programming
system design principles
Key Requirements
5+ years of experience in Data Science, Analytics, ML
3+ years of hands-on experience in Marketing Mix Modelling
Strong coding skills in Python is a must
SQL - Essential
R & Power BI/other visualization experience – Good to have