Marketing Manager - B2c Field Activation (w/m/d)

Viessmann Climate Solutions (Carrier Global Corporation)

Germany
Not specified
Event planning and execution
Lead generation strategies
Budget management and control
Viessmann Climate Solutions is seeking a Marketing Manager for B2C Field Activation in Germany, responsible for planning and executing live events to enhance customer experiences and generate leads. The ideal candidate will have a strong background in marketing, particularly in live communication and event management, along with excellent project management skills

Job Summary

  • The role involves the end-to-end planning and execution of high-quality B2C and B2B2C activation formats including live events and roadshows in Germany.
  • Candidates will be responsible for generating qualified end-customer leads through standardized processes and analyzing performance KPIs to drive optimization.
  • The position requires strong project management skills to coordinate internal sales and product teams while managing external vendors and budgets effectively.

Matching Summary

Match Score: 85

Viessmann Climate Solutions is seeking a Marketing Manager for B2C Field Activation in Germany, responsible for planning and executing live events to enhance customer experiences and generate leads. The ideal candidate will have a strong background in marketing, particularly in live communication and event management, along with excellent project management skills.

Skills & Requirements

Must-have

  • Event planning and execution
  • Lead generation strategies
  • Budget management and control
  • Stakeholder management
  • Brand compliance oversight

Nice-to-have

  • Hands-on mentality in peak phases
  • Analytical KPI tracking skills
  • Experience with digital platforms
  • Passion for energy transition

Key Requirements

  • Degree in Marketing, Communication, Event Management, or Business Administration
  • Proven experience in Live Communication and Field Activation
  • Fluency in German and English languages

Work Rights

Not specified

Tailored Resume

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