Retention Marketing Manager

RELX

Fully remote
Customer lifecycle marketing strategy
Product adoption and usage
Automated, behaviour-led customer journeys
RELX is seeking a Retention Marketing Manager to enhance customer lifecycle marketing strategies, focusing on product adoption and long-term retention. The ideal candidate will possess strong analytical skills and experience in building automated customer journeys, contributing to the company’s mission of improving productivity through AI-driven solutions

Job Summary

  • We’re looking for a Retention Marketing Manager to own and evolve our customer lifecycle marketing strategy, with a sharp focus on product adoption, usage and long-term retention.
  • You’ll use data insight and experimentation to design journeys that help customers realise value faster, use more of our products, and stay with us for the long term.
  • We promote a healthy work/life balance across the organization, with various flexible and remote working options available to employees.

Matching Summary

Match Score: 85

RELX is seeking a Retention Marketing Manager to enhance customer lifecycle marketing strategies, focusing on product adoption and long-term retention. The ideal candidate will possess strong analytical skills and experience in building automated customer journeys, contributing to the company’s mission of improving productivity through AI-driven solutions.

Skills & Requirements

Must-have

  • customer lifecycle marketing strategy
  • product adoption and usage
  • automated, behaviour-led customer journeys
  • data insight and experimentation
  • product usage data analysis
  • account-based marketing approaches

Nice-to-have

  • AI literacy / automation experience
  • collaborative mindset
  • healthy work/life balance
  • flexible and remote working options

Key Requirements

  • Experience in retention, lifecycle or CRM marketing
  • Strong analytical mindset
  • Hands-on experience building automated journeys
  • Confidence working with product usage data
  • Familiarity with experimentation frameworks and A/B testing
  • Understanding of customer economics
  • Experience of project management of marketing activities

Work Rights

Not specified

Tailored Resume

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