Business Development Specialist

LIN Television Corporation

Lubbock, Texas, US
Not specified; not specified; medical, dental, vis...
Establish credible relationships with local business community
Make sales calls on prospective clients
Build marketing campaigns using multiple tactics
The role involves generating advertising revenue by establishing relationships with new prospects and presenting targeted advertising solutions on both broadcast and digital mediums

Job Summary

  • The role involves generating advertising revenue by establishing relationships with new prospects and presenting targeted advertising solutions on both broadcast and digital mediums.
  • Candidates will build marketing campaigns for clients using multiple tactics including broadcast TV, SEO, SEM, Display, Social, CTV, and OTT.
  • The company offers medical, dental, vision insurance, a 401K plan, family vacation time off, and paid holidays as part of the benefits package.

Matching Summary

The role involves generating advertising revenue by establishing relationships with new prospects and presenting targeted advertising solutions on both broadcast and digital mediums.

Salary

Not specified; Not specified; Medical, dental, vision insurance; 401K; Paid Holidays

Skills & Requirements

Must-have

  • Establish credible relationships with local business community
  • Make sales calls on prospective clients
  • Build marketing campaigns using multiple tactics
  • Present client solutions through TV and digital platforms
  • Design customized advertising proposals and presentations

Nice-to-have

  • Energetic, enthusiastic, and goal driven mindset
  • Passion for media and marketing
  • Creativity to design commercial ideas
  • Desire to help businesses grow
  • Ability to work in fast-paced team environment

Key Requirements

  • Bachelor's degree in marketing, advertising, mass communications, or related field
  • Minimum of one year's experience in sales
  • Valid driver's license with acceptable driving record
  • Proficient in Microsoft Office Suite

Work Rights

Not specified

Tailored Resume

Cover Letter