Job Summary

• This role sits at the intersection of statistical modelling, insight generation and commercial application.
• Own the end-to-end analytical approach for a flagship perception and influence measurement solution, from model design through to delivery.
• Provide technical leadership and mentoring to analysts working on perception and influence analytics.

Matching Summary

Skills & Requirements

Key Requirements

• Strong experience in advanced analytics
• Deep, hands-on expertise in regression
• Strong working knowledge of R and/or Python
• Experience with survey, perception, attitudinal data
• Experience in media, marketing effectiveness analytics
• Familiarity with index construction, weighting frameworks
• Experience with large, multi-market datasets
• Exposure to experimental design or causal inference

Work Rights